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Gül Restoran The name Gül (Turkish) derives from «rose» but also «laughing» in second person imperative. «Ü» (as a central component in Gül and as a typical Turkish - and Swiss letter) is playfully applied in words on social media, on merchandise and other occasions. The logo is blending Latin letters with Arab characteristics. Calligraphy is deeply rooted in turkish - and arab culture and can be often seen turned into visually repetitive patterns. In a similiar way photography is presenting the restaurants  food.



Branding & Logo
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