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Buffet Bellevue was a temporary take away project by By Heart AG and Florian Lechthaler in a former service building of the public transport of Zürich. The visual brand identity is reffering to Zürichs 50’s and 60’s. Bellevue square used to be a place full of live, arts, cinemas, venues, cabarets. It was the time where Andy Warhole was having a drink at Kronenhalle. The logo is inspired by the blue trains, the ships, Zürichs sober typography and the waves of the lake. We even published a newspaper to introduce the project and its menu to the people and invited writers and poets to contribute.

Zürich, 2015





Visual Identity
Brand Development
Logo Design
Packaging
Photography

Client: By Heart AG